The official logo of the FIBA Basketball World Cup 2023 was unveiled on Friday
The concept for the newly unveiled logo for the FIBA Basketball World Cup 2023 stems from three key elements: a heart, the Naismith Trophy and the year 2023. The sideways heart symbolizes the passion for the game, while the Naismith Trophy is the dream for all participating teams in the World Cup.
The “23” represents the year during which the spotlight will shine across three host countries: the Philippines, Japan and Indonesia. The three host countries all have a strong passion for basketball and this love of the game is embodied in the new FIBA Basketball World Cup 2023 logo, which will bring together millions of fans, with millions of hearts beating as one.
FIBA Secretary General Andreas Zagklis said: “This is a very exciting milestone. The distinctive FIBA Basketball World Cup 2023 logo symbolizes our love for the game, which is shared by the organizing committees and FIBA, and it also represents the vision and passion of the event that brings together, for the first time, three host countries.”
The unveiling of the logo goes in step with the launch of the “Don’t Miss a Beat” campaign by FIBA, an effort to keep the basketball community united and active over the next few months.
The #DontMissABeat campaign aims to encourage all fans to have fun with music beats linked to basketball on social media channels such as a dribbling contest, among other highlights. National team players from the Philippines, Japan and Indonesia will be part of the campaign over the next coming weeks.
The #DontMissABeat will be seen across all of FIBA’s social media channels.