The world’s leading football entertainment brand, Pepsi, has introduced a new bold global campaign celebrating culture with pop and fizz of the irresistible cola, tagged FIZZ TO LIFE.
The campaign stars the world’s best across football and music including Lionel Messi, Shanice Van De Sandem, Jadon Sancho and Paul Pogba. Global superstar Becky G and Pepsi Nigeria ambassador and two-time Grammy-nominated Afro-fusion musician Burna Boy completes the cast.
The Nigerian singer lent his voice to the theme song along with Becky G in an advertisement that features Lionel Messi, Paul Pogba and Raheem Sterling, and Mohammed Salah.
“It was a privilege to work with such superstar players on this year’s Pepsi football ad,” said Raine Allen-Miller. “Each delivered an excellently accentuated version of their off-the-pitch personality to the spot, as naturally and skillfully as they would on the field.
Pepsi, our creative team, and all of our post-production partners were awesome collaborators to work with. Each of them smashed it on every level, making the film the epic piece it is,” Raine Allen-Miller who directed the advert said.
Commenting on the new Pepsi campaign, Segun Ogunleye, national marketing manager, Seven-Up Bottling Company, said: “The bold new Pepsi Fizz global campaign provides Pepsi Nigeria with a great platform to engage our consumers on two key passion points of music and football. In tandem with our consumer-centric policy, we will continue to give the Nigerian consumer a great experience of enjoying his refreshing Pepsi while watching the UEFA Champions League matches.” He concluded