UEFA has announced a 4-year global broadcasting partnership with sport streaming service DAZN to serve as the official broadcaster of the UEFA Women Champions League Football in the coming years.
A first ever of it kind, the ‘landmark agreement’ marks a watershed in the anal of women football. Not only does it bring an unprecedented level of exposure to women football, the fact that it affords the opportunity of accessing the UEFA Women Champions League matches at no cost makes it a laudable achievement in the game of football. More importantly is that it suits UEFA’s new introduction of a 16-team group stage in the Women’s Champions League.
As stipulated in the terms of the agreement running from 2021 until 2025, DAZN has also entered into a partnership with YouTube that will make the competition to be broadcasted live and free for all sporting fans across the globe.
In a statement confirming the partnership deal, Co-CEO of DAZN group, James Rushton stated thus:
“DAZN is thrilled to be the new global broadcaster for UEFA Women’s Champions League and cannot wait to work with YouTube and Google to bring fans closer to the game and shine a brighter light on its stars than ever before. DAZN was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube?”
“Overnight, this will make the best women’s football easier to watch around the world than ever before. Along the way, we look forward to elevating live broadcast production, extending existing DAZN content franchises, and unveiling new shows that showcase the breadth and brilliance of women’s football.”
The multi-year deal grants DAZN exclusive rights worldwide, with the exception of the Middle East and North Africa – where rights do include clips and highlights – and China and its territories.
The deal entails the availability to stream freely all 61 games of the women’s European football on DAZN YouTube channel for the first half of the agreement (2021-2023), while 19 games will be free to view on DAZN’s YouTube channel in the other half of the agreement (2023-2025) with the rest of the games to be available on live on DAZN.
“For the first two seasons (2021/22 and 2022/23), fans will be able to watch live and on demand all 61 matches from the group stage onward on DAZN, and free on DAZN’s YouTube channel. For the following two seasons (2023/24 and 2024/25), all 61 matches will be shown live on DAZN, while 19 matches will be free to view on DAZN’s YouTube channel,” as stated on UEFA’s official website.
Nadine Kessler, UEFA Chief of women football giving a breakdown of the deal said:
“This deal is a first for women’s football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women’s Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe.”
“Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together, we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
Also, Cécile Frot-Coutaz, Head of EMEA, YouTube giving his take about the partnership agreement had this to say:
“YouTube is the global go-to destination for premium, diverse and relevant content. The pandemic has created a lot of uncertainty for sport but particularly for women’s sport.
“We are therefore honoured to be able to partner with DAZN and UEFA to bring the UWCL games to fans all over the world, live and for free on YouTube. We are excited to be able to bring the power of YT’s platform to the UEFA Women’s Champions League and help women’s football connect with new and existing fans the world over.”
With UEFA partnering alongside DAZN and YouTube to broadcast the women’s club competition, significant change in the look of women football is much anticipated.